Think of a time when you felt like someone listened to you well. What did they hear you say that surprised you? Let’s get to the punchline at the very beginning of this article. Simply put, coaches need to listen well. To help clients build a strong relationship with themselves, [...]
We talked about this topic a little bit in a previous article, How to Keep Clients for the Long-Term. If you have not read that one, you might want to go back and look at that. Now, to dive specifically into keeping coaching sessions fresh for the client. You likely have [...]
Here's the thing. We think that having a three or six-month relationship with a client is a good thing. And I will tell you unless a client is coming to you for a very specific reason, which would generate a short-term engagement, this is not a good thing for the [...]
The last few months, we have been building on the concept of stronger client relationships. Especially as you and your clients continue to face the impact of COVID-19, those relationships become even more important. Of course, these are important for you as a business owner looking to maintain and even [...]
What percentage of your marketing strategy is focused on a transaction rather than the relationship itself? As a coach, you are in a relationship based business. Therefore it takes intentionality and even creativity to effectively market your business. A transactional approach is easier to implement but may not be effective [...]
